Responsible for this website:
Juan de la Cruz Sáez Sedlacekweg 10/6, 1100 Vienna, Austria Email: hello@agency28.eu Phone: +43 660 794 6628 Website: agency28.eu
Operating as a sole trader (Einzelunternehmer) under Austrian law. Not subject to VAT registration (Kleinunternehmerregelung).
Supervisory authority: This website provides digital marketing services. There is no specific professional regulatory body applicable.
EU Online Dispute Resolution: The European Commission provides an online dispute resolution platform: ec.europa.eu/consumers/odr. We are not obliged to participate in dispute resolution proceedings before a consumer arbitration board, but are willing to do so if required.
Liability for content: The contents of this website have been created with the utmost care. However, we cannot guarantee the accuracy, completeness or timeliness of the content. As a service provider, we are responsible for our own content on these pages in accordance with general legislation.
Liability for links: Our website contains links to external third-party websites. We have no influence over the content of those external sites and therefore cannot accept any liability for them.
Copyright: The content and works published on this website are subject to Austrian and EU copyright law. Any reproduction, editing, distribution or any form of commercialisation beyond the scope of copyright law requires the prior written consent of the respective author or creator.
Last updated: March 2026
Juan de la Cruz Sáez, trading as Agency28 Sedlacekweg 10/6, 1100 Vienna, Austria Email: hello@agency28.eu Phone: +43 660 794 6628
2.1 Contact Form & Strategy Call Requests
When you submit a contact form or book a strategy call, we collect your name, email address, company name (optional), website URL (optional) and message content.
Purpose: To respond to your inquiry and provide the requested service. Legal basis: Art. 6(1)(b) GDPR — steps prior to entering a contract; or Art. 6(1)(f) GDPR — legitimate interest in responding to business inquiries. Retention: Maximum 3 years after last contact, unless a longer period is required by law.
2.2 Server Logs
Our hosting provider automatically records IP address, browser type, operating system, referrer URL and date/time of access.
Purpose: Technical security and availability of the website. Legal basis: Art. 6(1)(f) GDPR — legitimate interest in website security. Retention: Automatically deleted after 14 days.
3.1 Google Analytics 4 (GA4) We use GA4 to understand how visitors interact with our website. Data is anonymised and includes pages visited, time on site, device type and approximate location. Legal basis: Art. 6(1)(a) GDPR — your consent via the cookie banner. Data transfer: Google LLC, USA — protected by Standard Contractual Clauses (SCCs). Retention: 14 months in Google Analytics. Opt-out: Google Analytics Opt-out Add-on
3.2 Google Tag Manager GTM manages and deploys tracking scripts. It does not collect personal data itself. Operator: Google LLC, USA.
3.3 Google Ads We use Google Ads conversion tracking to measure the effectiveness of our advertising campaigns. Legal basis: Art. 6(1)(a) GDPR — your consent via the cookie banner. Data transfer: Google LLC, USA — protected by SCCs. Manage preferences: adssettings.google.com
3.4 Meta Pixel (Facebook & Instagram Ads) We use the Meta Pixel to track conversions and enable remarketing on Facebook and Instagram. Legal basis: Art. 6(1)(a) GDPR — your consent via the cookie banner. Data transfer: Meta Platforms Inc., USA — protected by SCCs. Manage preferences: facebook.com/ads/preferences
3.5 Google Maps Our contact page embeds a Google Maps map. When loaded, Google may collect your IP address and technical data. Legal basis: Art. 6(1)(f) GDPR — legitimate interest in providing location information. Data transfer: Google LLC, USA — protected by SCCs.
3.6 WhatsApp If you contact us via WhatsApp, your message and phone number are processed by Meta Platforms Inc. We use WhatsApp solely to respond to direct inquiries. Legal basis: Art. 6(1)(b) GDPR — processing necessary to respond to your request.
We do not sell your personal data. We may share data with Google LLC, Meta Platforms Inc., our hosting provider, and legal or regulatory authorities if required by law. All processors are bound by data processing agreements and Standard Contractual Clauses where applicable.
You have the right to: access your data (Art. 15), rectification (Art. 16), erasure (Art. 17), restriction of processing (Art. 18), data portability (Art. 20), objection (Art. 21), and withdrawal of consent at any time (Art. 7(3)).
To exercise any right: hello@agency28.eu
Datenschutzbehörde (DSB) Barichgasse 40–42, 1030 Vienna, Austria Email: dsb@dsb.gv.at Website: dsb.gv.at
All data transmitted through this website is encrypted via SSL/TLS. We implement appropriate technical and organisational measures to protect your personal data.
We may update this policy periodically. The date at the top indicates the last update.
Last updated: March 2026
Cookies are small text files stored on your device when you visit a website. They help the website function correctly and allow us to understand how visitors use our site.
Strictly Necessary Cookies Required for the website to function. Cannot be disabled. These include session cookies and the cookie consent preference cookie. No personal data is collected. Duration: Session or up to 1 year (consent preference).
Analytics Cookies We use Google Analytics 4 to collect anonymised data about how visitors use our website — pages visited, time on site, device and approximate location. Provider: Google LLC. Duration: Up to 14 months. Requires consent.
Marketing Cookies We use Google Ads and Meta Pixel to measure advertising effectiveness and show relevant ads. These cookies track whether you visited our website after clicking one of our ads. Providers: Google LLC, Meta Platforms Inc. Duration: Up to 90 days. Requires consent.
You can accept, reject or customise cookies at any time via the cookie banner on our website. You can also manage cookies directly through your browser settings — note that disabling certain cookies may affect website functionality.
Additional opt-out options:
| Category | Provider | Purpose | Duration |
|---|---|---|---|
| Necessary | Agency28 | Cookie consent preference | 1 year |
| Necessary | WordPress | Session management | Session |
| Analytics | Google (GA4) | Website usage statistics | Up to 14 months |
| Marketing | Google Ads | Conversion tracking | Up to 90 days |
| Marketing | Meta Pixel | Conversion & remarketing | Up to 90 days |
We may update this Cookie Policy periodically. The date at the top indicates the last update.